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This Way Up (www.thiswayup.eu). Permanently keep one of the annual events of CEO Collaborative Forum in Barcelona.

Project's description and mission:

Mission:

To Make Barcelona the capital for entrepreneurship in Europe, by attracting to the city 250+ international CEOs from high-growth companies who will change the face of the European entrepreneurship ecosystem.

Project: 

CEO Collaborative Forum is a forum of CEOs from international high-growth companies based in Barcelona, whose members convene three times a year to help each other solve the most pressing issues their companies are facing. Members join the forum to collaborate with other like-minded peers in an environment where they can be relaxed, honest, and direct.

CEO Collaborative Forum has been 3 years into building This Way Up as the leading event for high-growth, international CEOs, rotating around Europe’s great cities. We now see merit in fixing on one city, and with the support of the city of Barcelona we have decided to make Barcelona that permanent venue.

Specific objectives of the project:

  • Position Barcelona as an international capital for entrepreneurship & high-growth companies
  • Encourage exports by building trading relationships between local and international companies
  • Encourage foreign direct investment by showcasing the country and city to hundreds of CEOs of the fastest and most dynamic companies in Europe.

Proponents Partners or partner and team driver:

Joaquim Serra, Vice President of Natura Bissé (joaquinserra@naturabisse.com) and Dave Darsch, CEO of Collaborative Forum (d.darsch@ceo-cf.com)

Project description:

CEO Collaborative Forum is a forum of CEOs from international high-growth companies based in Barcelona, whose members convene three times a year to help each other solve the most pressing issues their companies are facing. Members join the forum to collaborate with other like-minded peers in an environment where they can be relaxed, honest and direct.

CEO Collaborative Forum has been 3 years into building This Way Up as the leading event for high-growth, international CEOs, rotating around Europe’s great cities. We now see merit in staying in one city, and with the support of the city of Barcelona we have decided to make Barcelona that permanent venue.

This Way Up will be the event for communities of CEOs around Europe to invite a delegation of their top CEOs, and have them spend a day of collaboration with other peers. We are working with different types of organizations (Venture Capitals, local organizations promoting entrepreneurship, SME associations, CEO clubs, etc.) to have them select their top 5 CEOs to attend the event.

A select number of experts will attend the event and will participate actively in problem solving sessions and panels. Participants at This Way Up can expect to interact with those experts during sessions, as opposed to just being part of a broad audience being addressed by a certain speaker.

This Way Up has no cost for either organizations bringing delegations or for the CEOs themselves. We want to attract the best people, and the event is invitate-only.

Expected results:

  • 250+ CEOs and experts in attendance
  • Barcelona is recognized as a city that supports and encourages entrepreneurship
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